MARKETING ESSENTIALS MARKETING PLAN FOR PIZZA HUT Essay

MARKETING ESSENTIALS MARKETING PLAN FOR PIZZA HUT - Essay Example 3.1 Market Share 05 3.2 Market Growth Chart 07 4. Market Analysis 08 4.1 Target Market Research 08 4.2 PEST Analysis 09 4.2.1 Political Factors 09 4.2.2 Economic Factors 09 4.2.3 Social and Cultural Factors 09 4.2.4 Technological Factors 10 4.2.5 Legal Factors 10 4.2.6 Environmental Factors 10 5. Market Competitors 10 5.1 Micro Environment 10 5.1.1 Competitors 10 5.1.2 Customers 11 5.1.3 Distribution Channels 12 5.1.4 Suppliers 12 5.2 SWOT Analysis 12 5.2.1 Strengths 12 5.2.2 Weaknesses 12 5.2.3 Opportunities 13 5.2.4 Threats 13 6. New Product 13 6.1 Product 14 6.2 Price 14 6.3 Promotion 15 6.4 Distribution 15 7. Future Marketing Strategies 15 7.1 SMART Analysis 15 7.2 Marketing Opportunities 15 7.3 Market Future: Acquisitions 16 7.4 New Technology and Expertise 17 8. Financial Forecast 17 8.1 First Year Cash Flow Forecast (â‚ ¤) 18 8.2 First Year Months Balance Sheet (Amount in â‚ ¤) 20 8.3 Three Years Projected Profit and Loss Statements 21 Conclusion 22 Bibliography 23 Introduction Pizza Hut is the world’s leading pizza chain presently operating approximately at 13,000 locations in more than 90 countries. Pizza Hut offers a variety of pizza items to its customers which include its flagship Pan Pizza, as well as Thin n' Crispy, Stuffed Crust, Hand Tossed, and Sicilian. Beside these items, the chain also offers salads, pasta, and sandwiches. 1. Current Position 1.1 Short History It was 1958, when two brothers Dan and Frank Camey established the Pizza Hut in Kansas. After passing several phases, today the chain is one of the well established pizza chains of the world. 1.2 Growth Overview In 1958, only two brothers started the business but today the chain has links to more than 90 countries across the world with more than 30,000 employees are working day and night (http://finance.yahoo.com/). Today it has the potential to entertain more than 171,000 customers by serving 97,000 pizzas per day in the United Kingdom alone. 1.3 Financial Overview Pizza Hut is one of the largest pizza chains. In 2007, it sold 35.4 million pizzas in the UK. During 2010, among other companies of Yum, Pizza Hut went from worst to first in its value ratings (Yum Annual Report, 2010). 2. Mission Statement We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I'll be back!†. Pizza hut is an employer that offers its services to the team members for growth and rewarding career in a friendly and wo rking environment. 2.1 P.E.A.R.L.S Passion for excellence in doing everything Execute with positive energy and urgency Accountable for growth in customer satisfaction and profitability Recognize the achievement of others and have fun doing it Listen and more importantly respond to the voice of customer 3. Market Share Information 3.1 Market Share The pizza huts and restaurants provide several various sectors of the food including different types of pizzas like chicken pizza and beef pizza. Some pizza huts also offer snacks, chips, and burger related items along with beverages. Pizza Hut and Domino are the most dominant companies in UK. It has been observed that generally three types of orders are placed in pizza hut. These orders are placed with respect to nature of group and family. The figure shown as Appendix-I indicates that lunch and dinner items are having a larger share of the market as 29% of the fast food industry consists of it. Snack items and related beverages contribute 22 and 21% respectively while hot coffees, breakfast items, and side dishes have a combine share of 28% (Menu Composition Analysis, 2010). Global financial market share of leading companies is shown on the next page. Pizza Hut, Domino, Papa John’s, and Little Caesars are the leading pizza companies of the world. The chart given as Appendix-I

Land law Assignment Example | Topics and Well Written Essays - 2500 words

Land law - Assignment Example This portrays the intention of the parties at the time of the grant and, therefore, what will amount to deviation from grant. The case of Petra Investments v Jeffrey Rogers illustrates these principles. 2 The landlord of a shopping centre was entitled to rebuild or change the centre in any manner, and to utilize or lease the centre for any use. This was so, even if the access of light or air was tampered with, or other rights given to the tenant were reduced or prejudiced. The High Court noted obiter dicta that probably, the landlord was obliged not to change the common parts of the centre to reduce its quality as a shopping centre. In part, this was because of pre-lease representations by the landlord to the tenant.3 In Saeed v Plustrade Ltd, 4 the tenants of the flat were entitled (in common with other tenants) to park on the forecourt. The lease reserved to the landlord a right to change the block of flats and to build on the adjacent land, even if the access of light or air was reduced. The landlord took the forecourt parking spaces out of commission for three years, even as neighboring land was being developed and projected to reduce the number of spaces from 12 or 13 to four. The landlord (Kevin) reserved rights by confirming that it was his duty to develop the road accessing the four houses. The contract expressly limited the use of the houses to the place of residence. The owners were at no circumstances allowed to use the houses for business purpose. These redevelopment clauses are common in leases. The provisions of the lease may mean that Cara may not be able to claim from Kelvin for interfering with the easement that was granted by the lease. However, the rights of Cara are reserved and they cannot permit the total destruction of the easement. This is illustrated in the case of Petra Investments v Jeffrey Rogers,5 where the landlord of a shopping centre was entitled to

Teenage pregnancy and its consequences Research Paper

Teenage pregnancy and its consequences - Research Paper Example Discussing the actual incidence of teenage pregnancy in both eastern and western societies along with identifying the major horrific consequences this issue produces, while taking care to mention how differently those particular consequences are perceived in the eastern and western societies form the bulk of this paper. Introduction: Granting appropriate rights to teenage mothers is not a facility entertained in many countries even in the present world since much hatred and conservatism exist towards the issue of teenage pregnancy especially in the eastern world where even discussing this critically sensitive issue is considered and perceived more like a social taboo. How the overall intricate and worse situation produced by teenage pregnancy can be overturned by granting proper and officially approved rights to the teenage mothers can change the dramatic situation brought on by this issue is a debate much worked on by many scholars and sociologists. Moreover, child abuse, neglect, a nd poor parenting are important negative outcomes of teenage pregnancy and are shown towards children born to teenage mothers, thus forming a grave consequential problem produced by teenage pregnancy (Britner & Reppucci, 1997, p. 165). This serious issue raises much concern for the upbringing of young children who have to become responsible citizens later in the future. This also remains a plausible reality that the incidence of teenage pregnancy is much higher in the western world in comparison to the eastern world and valid reasons backed up by research reports for explaining this difference in teenage pregnancy incidence also forms a part of discussion contained in this paper. Thesis statement: Facts and discussion presented in this paper are basically meant to illuminate the reality of the claim that â€Å"teenage pregnancy is an issue perceived differently and while the teen pregnancy has a higher incidence in the developed world, the severe consequences produced by this grave issue are better handled in the modernized western society than they are in the more conservative undeveloped countries.† Incidence of teenage pregnancy in the western world: The fact that the risk of teenage pregnancy in America is twice that of any other industrialized country presents a scenario which is both increasingly grave and attention-demanding and illuminates the profound need to raise awareness about the sexual caution measures which the teenage girls should be familiar with in an order to avoid the risk of pregnancy. â€Å"Available national survey-based information for the United States shows that 78% of all pregnancies and 66% of all births to adolescents in the early 1990s were unintended† (Henshaw, 1998, p. 24). Teenage girls are certainly less mature and sensible to take care of their children in an appropriate way which is one of the reasons why reducing teenage pregnancy is highly important. This sad reality also illuminates the prevalence of promis cuous behavior among teenage girls in USA which has increased over time, thanks to an increase in the party culture and sexually explicit material very often presented in a highly glamorous manner on various television channels. It is understandable that getting pregnant due to carelessly engaging in dangerous sexual activities and one night-stands can rob the young women of their education, respect, and family support. A terrible hand-to-mouth existence awaits for such teenage mothers who obviously cannot depend on their partners for

Gran Torino Essay Example for Free

Gran Torino Essay After a while, the two bonded and where Walt helped him through manhood by toughening him up, providing dating advice and helping him get a job in construction. During this, Walt learned that Thao had tried to steal the car to be a part of the gang that he confronted earlier in the movie. Throughout the rest of the movie, the gang had harassed Thao by destroying his construction tools, conducted a drive-by shooting, sexual and physically assaulting Thao’s sister. He then realized that Thao and his sister will never safe as long as the gang is still in the neighbourhood. For this reason, he had gone to the gang member house and committed one final act to help save them. In this paper, the effects of social construction of race and how it is portrayed in the film will be examined. First, the concept of social construction will be analyzed, providing an overview of the definition and its effects. Furthermore, how it is illustrated in the film will be examined. Race as a Social Concept Historically, race has been utilized to differentiate individuals based on their biological and physical appearance. Traits including body shape, skin color and hair style were used to divide individuals into particular racial group (Machery and Faucher, 2005, pp. 1208). However, no empirical evidence exists to supports these classifications. This, in turn shows that differentiations are not rooted biologically or based on getting differences. Rather, the concept of race is explained through process of social construction. Through the lenses of social constructionism, it does not deny the evident physical differences in skin color and characteristics of individuals (Rothenberg, 2008, pp. 10). It simply sees these differences on a continuum of diversity rather than as reflecting innate genetic differences among people† (Rothenberg, 2008, pp. 10). Therefore, race exists due to society’s placing significance on the differentiation between individuals. Effects of Social Construct of Race Takaki stated that â€Å"race†¦has been a social construction that has historically set apart rac ial minorities from European immigrant groups† (as cited in Rothenberg, 2008, pp. 9). Throughout time, the categorization of race had form white hierarchy and domination over other groups of race. This in turn caused an effect of inequality, marginalization and unfair treatment towards particular groups. Asians, Blacks, Aboriginals, and Latinos are among the groups who are subjected to this form of treatment. Some examples include the justification of enslavement of black people, and the denial of access to Canada for non-white individuals. The success behind these social constructs is these divisions of race appear to be natural and a part of everyday lives rendering it to be invisible (Perry, 2011, pp. 16). Thus making it easy to be taken for granted (Perry, 2011, pp. 6). As Michael Omi and Howard Winant (1994) stated, Everyone learns some combination, some version, of the rules of racial classification, and of her own racial identity, often without obvious teaching or conscious inculcation. Thus we are inserted in a comprehensively racialized social structure. Race becomes ‘common sense’—a way of comprehending and being in the world. (as cited in Perry, 2011, pp. 16) Therefore individuals are aware of these divisions but choose to accept it as it has become a natural dynamic in society. Identifying Asian The concept of race is a social process that constructs differences creating divisions among individuals. Throughout time, the classification of certain groups has resulted in prejudice and stereotyping of particular racial groups. This is portrayed in one scene in Gran Torino when Walt was looking with scorn at Thao’s grandmother and said, â€Å"Why the hell do this chinks have to move in this neighborhood for? † (Eastwood, 2009). The protagonist’s use of the word â€Å"chinks† shows the stereotypical label of the Asian community. Chinks† is used to refer to the epicanthic fold found in the inner angle of the eye (wisegeek, n. d. ). This use of this term is associated to the racialization of the Asian race because this difference in appearance was utilized to negatively identify members of this group. Other perceptions in the film include Walt’s snarky comments such as â€Å"aren’t Asians supposed to be smart? Or the assumption as the Hmong as â€Å"jungle people† (Eastwood, 2009). These stereotypical and prejudiced statements are seen extensively throughout the movie. The irony of it is the statements reflect society’s views of the Asian identity. This leads to the notion that through the social process of differentiating groups based on racial traits and characteristics leads to the division of races with the effect of oppressing some. This, sequentially cause the stereotypical and prejudiced associations to be made. If society had not placed a meaning on physical appearance or characteristics, the racial assumption would not exist. Furthermore, if no classification were made towards these individuals, the Asian race will not exist. Youth Asian as Gang Members The Montreal police define a street gang as ‘a group of individuals, usually adolescents and/or young adults, who use the power of group intimidation in order to carry out, on a more or less regular basis, violent criminal acts’ (as cited in Chan and Mirchandani, pp. 116). Police documentation had identified five ethnic groups where street gangs originated (as cited in Chan and Mirchandani, 2002, pp. 117). Among the five is the Asiatic ethnic group (as cited in Chan and Mirchandani, 2002, pp. 117). The process of police construct of race in terms of street gangs involves the process of racialization (as cited in Chan and Mirchandani, 2002, pp. 123). Robert Miles defines it as â€Å"a process of categorization through which social relations between people are structured by the signification of human biological characteristics in such a way as to define and constructs social collectivities† (as cited in Chan and Mirchandani, 2002, pp. 12). It is when negative characteristics, traits and behaviour are associated with particular groups (Jiwani, 2011, pp. 43). This is due the perception and presumed differences of the group (Jiwani, 2011, pp. 43). In terms of the police construction of police, this can be seen through the provision of â€Å"Images of violence-prone ‘ethnic youth’ from war-torn countries (it is taken as given that the ‘ethnic youth’ in question are male) (as cited in Chan and Mirchandani, 2002, pp. 123). When compared to children in Quebec, Ontario, a police man stated â€Å" ‘ Here in [Quebec] our kids are born with a hocky puck in their hand, but there [a country of origin of immigrants] they come into the world with a grenade in their hands† (Symons, 2002, pp. 18)†The culture belief portrays the racialization of the street gang issue (Symons, 2002, pp. 118). The ideology that street gangs originated from the upbringing in a war-torn country signifies street gangs as an immigration issue. As another police stated â€Å"‘They have guns there [in country of origin],â€⠄¢Ã¢â‚¬ ¦ ‘It’s part of their more’† (Symons, 2002, pp. 118). This is seen with the portrayal of the Hmong gang in Gran Torino. Earlier in the film, Sue had shared to Walt that the reason they resided in America and is to escape the violence that is occurring in their homeland (Eastwood, 2009). By providing this background story of escaping a war torn country and the portrayal of young Asiatic gangs terrorizing the neighborhood, supports the racialization of Asiatic gang members. This has come from the social process of constructing that living a life in a war-torn country makes the individual a gang member. Since this living condition is associated with the Asian youth, these members are automatically perceived as a gang member. Other scenes in the film include the portrayal of the ethnic group Latinos as gang members, which are also identified as the patent of street gangs Minority groups and Immigrants as Criminals A key stereotype of Asians race is that of the mysterious, devious, fearsome Asian† (Zong and Perry, 2011, pp. 115). This consecutively marks the group as different and foreign which causes them to be feared and avoided. (Zong and Perry, 2011, pp. 115). Within society this is reflected through minorities and immigrants being â€Å"over police and under protected† by the criminal justice system (as cited in Chan and Mirchandani, 2002, pp. 69). Often times, during the legal process, immigrants are provided longer sentences and severe punishments compare to those who have lived in Canada for 20 years and more (Chan and Mirchandani, 2002, pp. 8). In terms of other minority groups, Blacks and Aboriginals are overrepresented in the correctional system ((Zong and Perry, 2011, pp. 115). Individuals in society are aware of these unfair treatments, but many still links race and crime together. This is due to the belief and perception of immigrants and minorities as dangerous and different. It is important to note that these factors cannot be found when looking at the white population. This leads to the notion that â€Å"‘Canadians’ do not break the law, but racialized ‘immigrant groups do’† (Chan and Mirchandani, 2002, pp. 9). The portrayal of minority groups and immigrants in the film can be seen when no white individual is shown to be a criminal. The members of the street gangs were of Latino, Black and Asian descents. The white characters portrayed were successful businessmen, a hero and a priest. In fact, the protagonist was a Korean War veteran where he killed several men in battle. Instead of being convicted for his actions, he was provided a medal of honor. The portrayal of these scenes shows that white individuals do not commit crime and so cannot be identified as criminals. Society had classified certain inviduals to be part of the Asian and Black race dividing them from the white population. Throughout various events and social processes the perception of Asian and Black race to be dangerous was constructed. This in turn had let these groups to be viewed as criminals. This is believed to be taken a significant effect due to unfair treatment and portrayal of minorities and immigrant in the criminal justice system. White as ‘powerful’ The notion of race as a social process has caused an effect where certain groups are marginalized. Within the society, a white individual is the dominant and superior while others are oppressed, and inferior. This perception has led to the view of that the white population is powerful compared to the other racial groups. The portrayal of this can be seen with the protagonist of the film. Thao and the other gang members had gone to his house to attack him. During the fight, Walt comes out pointing a rifle towards the gang threatening them to get off his lawn and leave. By doing this, he earns the respect of Thao’s family and the Hmong community. To show their gratitude, they showered him with gifts, meals and flowers. Through the remainder of the movie, Walt was shown to be a leader, influencer and hero. He was guiding Thao away from becoming a gang member by providing a job, teaching about manhood and purchasing items for him. He was also shown as a savior when he gave up his life so that Thao and his family can live a life without any gang violence. Within the racial context, the representation of Walt as the savior illustrates the ideology that white is powerful, whereas the Asian group is seen to be helpless, powerless and vulnerable. This leads back to the notion of social constructionism where the division of race had caused some groups to be in power and the others as powerless. In this case, the white group is seen to be of dominance while the Asian group is perceived to be inferior and vulnerable. Conclusion A once popular belief in society was that everyone was born into distinctive biologically and natural based differences known as race (Rothenberg, 2008, pp. 9). However as time passed, the notion of race had transformed into the idea that it was created through human interaction known as social construction. In other words, through social processes, the differences between racial groups were constructed and not from nature itself. However, through the development of division among groups, some were placed in a position of power while others in a minority position. Throughout time, the white group have become the dominant and powerful group over other racialized group. This, sequentially have led to several unfair treatment, marginalization, and oppression against this group. These effects have been portrayed in the film Gran Torino in regards to the racial group of the White and Asian. Through social constructionism, prejudices and stereotypical terms have been used to identify the Asians groups. Secondly, the notion of Asian youth as gang members. Thirdly, the perception of Asian individuals as criminals. Lastly, the ideology of white power over Asian groups. These reflections of currents societal beliefs and perception towards the White and Asian groups originated from the process of social construction. In other words, the reason why it the racial groups of Asians and White exist is through social collectivities . If society did not place a meaning towards the differentiation among individuals, race would not exist, thus these assumptions would be of non-existent as well. References Eastwood. C. , Gerber, B. , amp; Lorenz, R. (Producer). (2009). Gran Torino [Motion Picture]. United States of America: Warner Brothers. Jiwani, Y. (2011). Mediation of Race and Crime. In B. Perry (Ed. ), Diversity crime and justice in Canada. (pp. 39-56). Don Mills, Ontario: Oxford University Press. Jiwani, Y. (2002). The criminalization of race and the racialization of crime. In Chan, W. , amp; Mirchandani, K (Ed. ), Crimes of Colour (pp. 67-86). Toronto, Ontario: University of Toronto Press. Machery, E. , amp; Faucher, L. (2005). Social Construction and the Concept of Race. The Philosophy of Science Association, 72, 1208-1219 doi: 0031-8248/2005/7205-004. Perry, B. (2011). Criminal Justice/Social Justice. In B. Perry (Ed. ),  Diversity, crime, and justice in  Canada  (pp. 3-38). Don Mills, Ontario: Oxford University Press. Rothenberg, P. (2010). Race, class, and gender in the United States  (8th  ed. ). New York: Worth Publishing Symons, G. (2002). Police constructions of race and gender in street gangs. In Chan, W. , amp; Mirchandani, K (Ed. ), Crimes of Colour (pp. 115-127). Toronto, Ontario: University of Toronto Press. Zong, L. , amp; Perry, B. (2011). Chinese Immigrants in Canada and Social Injustice: From Overt to Covert Racial Discrimination. In B. Perry (Ed. ),  Diversity, crime, and justice in  Canada  (pp. 106-124). Don Mills, Ontario: Oxford University Press.

Quality Issues In System Development :: essays research papers fc

Quality Issues In System Development The period between the 1970's and 1980's was a time of great advancement in computer hardware technology which took an industry still in it's infancy, to a level of much sophistication and which ultimately revelutionised the information storage and processing needs of every other industry and that of the entire world. However, it was also during this period when the shortcomings of implementing such technology became apparent. A significant number of development projects failed which resulted with disastrous consequences, not only of an economic nature, but social aswell. Seemingly, although hardware technolgy was readily available and ever improving, what was inhibiting the industry was in the methods of implementing large systems. Consequently, all kinds of limited approaches materialized that avoided the costs and risks inherent in big-systems developments.   Ã‚  Ã‚  Ã‚  Ã‚  Times have changed, and with it our understanding and experience as how best to develop large systems. Today's large systems yield greater benefits for less cost than those of previous decades. Large systems provide better, more timely information, the ability to integrate and correlate internal and external information, the ability to integrate and facilitate streamlined business processes. Unfortunately, not every system that information workers develop are well implemented; this means that the computer system which was originally intended to make a company more efficient, productive and cost-effective, is in the end doing the exact opposite - namely, wasting time, money and valuable manpower. So even with all the lessons learned from the 70's and 80's, our vastly superior methodologies and knowledge of the 90's is still proving to be fallible, as suggested in the following examples. System Development Failures   Ã‚  Ã‚  Ã‚  Ã‚  In Britain, 1993, an incident occurred which forced the London Ambulance Service to abandon its emergency system after it performed disastrously on delivery, causing delays in answering calls. An independent inquiry ordered by British government agencies found that the ambulance service had accepted a suspiciously low bid from a small and inexperienced supplier. The inquiry report, released in February 1993, determined that the system was far too small to cope with the data load. For an emergency service, the system error would not only cause the loss of money, but more essentially, fail to dispatch ambulances correctly and promptly upon the arising of critical situations. Thus, the implications of such a failure are apparently obvious, both socially and economically. Since the failures, the ambulance service has reverted to a paper- based system that will remain in place for the foreseeable future.   Ã‚  Ã‚  Ã‚  Ã‚  Another failure was the collapse of the Taurus trading system of the London Stock Exchange. Taurus would have replaced the shuffling of six sorts of

High School and Movie Rudy Essay

The movie Rudy is about a person named Rudy who wants to play football for the Notre-Dame Irish. Rudy has been told his entire life that he wasn’t good enough, he was too small and that his goals will never come true. He dreams of playing on the team but since his marks aren’t high enough his teacher didn’t let him apply for the school. There are three main aspects about Rudy that helps him get into Notre-Dame and its football team, his decision making, goal setting and values. Rudy’s decisions were well thought out, letting him work his way into Notre-Dame. After Rudy graduated from high school he went to work at a mill with his father. In an accident at a mill his best friend Pete died in an explosion and after this explosion he went to a priest. The priest told him that his marks need to be very good for him to get into Notre-Dame and suggested that he go to Holy Cross till he can get his marks up high enough. When he started studying at Holy Cross he met someone who was willing to be his tutor. From him he found out Rudy suffered from dyslexia, a learning disorder which made it hard for him to recognize and comprehend written words. Finally after 3 semesters Rudy got into Notre-Dame and was accepted into the football team because of how he played, giving it his all and trying harder than most. Rudy didn’t get dressed to play in a football game for about 2 years, then finally all the other players appealed on his behalf to the coach and he was finally got to play a game. Near the end of the game the players started to chant â€Å"Rudy† because he wasn’t able to get dressed for the game

Of mice and men †What u think happened in Weed Essay

It was getting dark; the hot humid winds blew from the starless sky over the heads of exhausted ranch workers in the quiet town of Weed. George, along with the rest of his team headed towards the cabin as Lennie, the friendly giant followed behind. Today had been a long day; every worker had been on the field for over twelve hours. Working overtime was the only way to make an extra few dollars which was crucial to many of the men. As they arrived to the cabin, one by one the men washed and prepared for the next day. The clock hit nine and the cabin went silent, the sounds of George snoring echoed as the others slept in peace. The limited hours of sleep ticked by and were soon over. The next morning arrived as the alarms went off, the sounds of tired men yawning whizzed from bed to bed as the men got up for a hard day of labour. Once again one by one they lined up for a wash and set of for the fields. As usual Lennie was last to wash and so once again George had to wait as George and Lennie were as one force. George stuck by Lennie throughout his life as he was the only form of family he had. Lennie’s lacks of knowledge lead to him being George’s responsibility and so George stuck by him throughout everything. However both men left the cabin and set of for the fields. The sun was blazing down, droplets of sweat poured down their faces as they arrived to the fields. Both men had arrived late for the third time this week; they got straight to work as the boss walked by inspecting how everyone was getting on’You late again georgy boy, carry on this way and u’ll be hitting the road and that goes for the big one too’ pointing his short crooked fingers to the direction of Lennie ‘Won’t happen again boss’ replied George hesitantly. The ranch workers were terrified of the boss, he was a mysterious guy, no one actually knew anything about him let alone his actual name. He would spend his whole day walking through the fields looking for someone in the wrong for him to pick on. George just kept out his way as he didn’t want no trouble just wanted to make the money and head off to buy a little farm house and live the American dream. The day finally came to an end, and on top of everything it was a Friday, looking forward to the two days off George and the boys decided to go into town. As the men headed of for the cabin Lennie followed walking half a mile behind the rest as usual singing to him self. ‘Go straight back to the cabin and go to bed, me and the boys gonna hit inta town so don’t stay awake’ instructed George to Lennie’Ok George’ replied the big fellow, repeating quietly the instruction from George. Lennie made his way back towards the cabin strolling through the muddy fields all alone denting gigantic footprints behind him. As he arrived back to the cabin all alone, he watched George and the other men making their way for a night out. Although Lennie never asked to join them he felt left out, he felt different and less important as he was the only man left behind. Feeling sympathatic towards himself he decided to go off for a walk instead of going back to an empty cabin. He started walking through the dark muddy fields, his boots covered with large bulks of mud making it hard for him to lift of the ground to take the next step, lost in his own thoughts he carried on walking until his leg finally got stuck so deep in the mud he dropped, his large figure fell to the ground with an impact leaving the ground surface all uneven. He layed motionless on the ground for a few second before deciding to get up. Finally he made an effort to get back to his feet when to his shock he realised a young women standing above him looking down at him offering her hand to pull him up. He gazed into her eyes, his head started spinning her beauty was undescribable her red lipstick shone aginst the moonlight as her long silky hair ran down her back. Shocked by her beauty Lennie just carried on looking into her eyes, she looked back into his with a confused smile flashing off her face ‘you ok there?’ the women asked politely ‘you want a hand getting up big man, didnt you see thea sign no walking through the fields at night! it’s there for a reason!’ Lennie was lost in her beauty, not listening to nothing she said he put out his hand to accept help from the women, she grabbed on to his enormous rough hand trying to pull him up using both her soft hands. She tried to pull the big man off the ground who made no effort to try get up himself, he just gazed into her eyes as if he was lost in them. She used all her strength to help him up but Lennie didnt move an inch. As she released the power, tired of pulling, Lennie gave a slight pull on her left hand. The women came flying down directly ontop of him but hitting her head against the mud. The women layed directly above him, Lennie’s heart beat increased as the women didn’t move, he gently turned her of him to his left. While moving her body of himself he realised droplets of blood on her forehead. Lennie’s heart rate increased, he started to take long deep breathes and got to his feet instantly. He stood above her to realise she had hit her head onto a rock which layed on the mud. Lennie’s panic began to increas now that he figured out the women was dead, he was now going to get into trouble once again and let George down. Feeling terrified and confused, Lennie made a run, he ran through the fields falling after every few steps as he realised a light being shone in his direction, it was his boss. ‘What you doing out here at this time big man’ shouted the boss curiously with his voice echoeing through the fields, however Lennie’s fear forced him to ignore the boss and carry on running. He ran and ran untill he finaly made it to the cabin. Lennie entered the cabin and went straight to his bunk where he sat up waiting for George. Hours went past and the men were not back, Lennie left the cabin and stood outside.The winds blew with force and a few minutes later Lennie saw George and the men walking back in the distance, George saw Lennie outside the cabin from a far distance and ran towards him. ‘What you doing up awake at this time, I told u I was going to be late’said George in a dim and tired voice and suddenly Lennie bursted into tears as he explained himself to George about what happened. After hearing the news George also began to panic ‘we have to leave Lennie now’ both men packed their bags as the other men fell into their deep sleep and left as they had no other choice. Although Lennie had meant no harm on th women Lennie’s life would be at risk, he would be blamed for murder and with no evidence to prove his innocence he would most likely be killed. The only way to avoid this was to go on the run so both men set off for the woods to get as far away from the town of weed as possible. Â