Horde, Trooper, and Towards

Horde, Trooper, and Towards Horde, Trooper, and Towards Horde, Trooper, and Towards By Maeve Maddox Some usage errors are so widespread that readers begin to wonder if they’re mistaken about the correct form. horde/hoard A reader came across the phrase â€Å"hoards of databases† used to mean â€Å"many databases.† He thought the usage was incorrect, but as the usage was printed in â€Å"a best selling book from quite a famous publisher,† he doubted his own judgment: â€Å"My question is: is the incorrect usage becoming acceptable nowadays?† No, horde and hoard still have different meanings. The context calls for â€Å"hordes of databases† because the meaning is â€Å"a vast number.† The earliest use of horde was to refer to a large number of tribal people, but now it is used to refer to things as well as people. The noun spelled hoard means â€Å"an accumulation of something of value that has been hidden or put aside until wanted.† In early use, hoard meant anything hidden, like treasure. Beowulf’s dragon sleeps on a hoard. See â€Å"Hordes of People Shouldn’t Hoard.† trooper/trouper Another reader questions the following headline in her local newspaper: Three-year-old Martinsburg girl battling leukemia a real trooper Asks the reader, Shouldn’t that be ‘trouper’? Yes, it should. A troupe is a performing group, like a ballet troupe or an acting troupe. The word trooper refers to military or paramilitary personnel. Although one does expect troopers to be tough and hardworking, trouper is the word that is used with the meaning â€Å"a brave, hardworking, persistent, dedicated person.† See †Trooper or Trouper?† toward/towards Finally, a reader is puzzled by an interview with an American speaker who was present when the bombs went off at the 2013 Boston Marathon: He keeps saying towards, for example, â€Å"Several people have asked me why I ran towards the smoke.† The usual take on the difference between toward and towards is that toward is American usage and towards is British usage. Fowler called towards the preferred usage and toward either â€Å"literary or provincial.† I usually write towards, but dutifully remove the s when revising. I suspect that other American speakers do also. The American AP Stylebook states flatly, â€Å"toward: not towards.† The Chicago Manual of Style adds a note about other directional words: The same is true for other directional words, such as upward, downward, forward, and backward, as well as afterward. The use of afterwards and backwards as adverbs is neither rare nor incorrect. But for the sake of consistency, it is better to stay with the simpler form. If you are writing for an American publication, go with toward. See †Running Toward the House or Towards the House?† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:20 Computer Terms You Should Know75 Synonyms for â€Å"Talk†Mankind vs. Humankind

Last Supper essays

Last Supper essays Da Vinci's "Last Supper" is a priceless piece of art with much hidden meaning. Under the study of Verrocchio as a painter and a sculptor, he was able to use his skills in creating a very detailed and a very naturalistic piece of work that would be remembered for hundreds of years. He was also able to create characters with amazing individuality. Not only was his portrayal of the characters magnificent, but also the symbolism he used which emphasized the story being told in the "Last Supper". Lodovico Sforza chose Da Vinci to create "The Last Supper" in the refectory of the Dominican Church of St. Maria delle Grazie in Milan. The Abate of the St. Maria delle Grazie saw Da Vinci work from morning until night on "The Last Supper" without eating or much sleep. Although there were times he would stop painting for days at a time, or would work on a specific character for just a few moments and then leave to continue working on it later; He ended up worked on it from 1495 thru 1498. Before Da Vinci began painting the actual portrait, he put down a substance, which was suppose to absorb the tempora and protect the tempora from the moisture on the wall. Unfortunately, the substance was proven unsuccessful, and by 1517 it began to deteriorate. In May 1556 a painter Giovanni Batista Armenini said that the painting was so badly affected that nothing is visible but a mass of blots. The painting has continued to decay in the following centuries. It was further damaged by restorations made by careless artists and by the addition of a doorway put in the lower part of the painting. Yet even to this day his painting "The Last Supper" is widely known and visited by many tourists each year. The remembrance of the "Last Supper" could be due to the sacredness of the parting meal. It is quite obvious that the skill used in the creation of the "Last Supper" was magnificent. Although, the way Da Vinci allows its viewers to depict the scene from a ...

Poverty, Income Inequality, and Community Crime Rates Research Paper

Poverty, Income Inequality, and Community Crime Rates - Research Paper Example From the essay it is clear that increased rates of violent crime and burglary in the United States have raised questions about their association with the aggregate economic condition. Rising crime rates during the current time of economic uncertainty have exacerbated an already difficult situation for societies across the United States. In the early 1970s and late 1980s, a range of important literature reviews failed to arrive at a clear consensus regarding the association between income inequality in various states and violent crime. The majority of researchers chose to focus on the link between crime and selected social aspects, while others examined the impact of the rate of inflation. The U.S. Congress has also expressed concern over this issue and directed funding toward a number of federal programs that provide support to local and state law enforcement agencies. This shows clearly the impact of income on crime. This discussion highlights that the United Nations Global Pulse initiative cautions that world leaders must closely monitor indications of rising social tension and crime in their countries in the context of negative economic situations, and particularly vulnerable populations experiencing high levels of inequality. This assertion relies on the premise that offenders and victims of crime are vulnerable groups that have a likelihood of increasing in size during tough economic conditions, especially in areas with poor income distribution. In times of economic crisis, large numbers of citizens may undergo severe, or even sudden, income reductions.

Research paper on target population-18 yr. olds aging out of Foster Essay

Research paper on target population-18 yr. olds aging out of Foster Care System - Essay Example f individuals risk factors The factors that account for the varied outcomes of aged out individuals are influenced by quality care of foster care facility. Aged out individuals of foster care systems might become innocent victims of physical and emotional changes. Inadequate foster care ends up being more expensive to society because it generates incapable, inefficient suppressed future youth. Application of proactive measures and preventive tools should be taken by the organisations to control their exit out of foster care system. Positive events and quality care experienced by individuals in youth would definitely help them to achieve much more in their life. The strategies should be aimed to improve behavioral outcomes, enhance life satisfaction, and greater level of competence in activities of daily living. Foster care givers are committed to helping the children and young people who are physically, mentally, and/or socially abandoned. Government is responsible to take care of these youths. Local, state and Federal funding operates foster care services (Winder, 2007). When the individual turn 18 years, he/she is out of dependent foster care living system and has to start independent living. Moving into adulthood is important transformation in the span of human life. The individuals at this stage might not be physically and intellectually mature to take right decisions required to drive their future in a proper direction. Aged out individuals of foster care systems might become innocent victims of physical and emotional changes. Many times unfairly treated youth in foster care are saddened and get deeply hurt by surrounding forces. Plight of former foster care young people is of great concern. They might not be that strong to be own their own and stop relying on charity or handouts, whe n they are no longer part of foster care. The factors that account for the varied outcomes of aged out individuals are influenced by quality care of foster care facility.

Codes of Practice Essay Example for Free

Codes of Practice Essay 1. Legislations that relate to the handling of information in health and social care are: The Human Rights Act 1998 The Data Protection Act 1998 Codes of practice that relate to the handling of information in health and social care are: Codes of Practice – set out by Skills for care CSSIW guidelines 2. The main points of the data protection act are: 1. Personal data shall be processed fairly and lawfully and, in particular, shall not be processed unless- 1. at least one of the conditions in Schedule 2 is met, and 2. in the case of sensitive personal data, at least one of the conditions in Schedule 3 is also met. 2. Personal data shall be obtained only for one or more specified and lawful purposes, and shall not be further processed in any manner incompatible with that purpose or those purposes. 3. Personal data shall be adequate, relevant and not excessive in relation to the purpose or purposes for which they are processed. 4. Personal data shall be accurate and, where necessary, kept up to date. 5. Personal data processed for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes. 6. About the rights of individuals e.g.[10] personal data shall be processed in accordance with the rights of data subjects (individuals). 7. Appropriate technical and organisational measures shall be taken against unauthorised or unlawful processing of personal data and against accidental loss or destruction of, or damage to, personal data.

growing up and loathing it :: essays research papers fc

Growing Up and Loathing It Alienation can be interpreted as loneliness caused by the lack of understanding of others, and may be caused by oneself or inflicted upon by another. During teenage years, boys are especially susceptible to the anguish felt as a result of alienation. Jerry Renault, the protagonist of the Chocolate War, is encumbered by both the alienation imposed upon himself, and that which is burdened upon him by a secret society known as the Vigils. The Catcher in the Rye introduces Holden Caufield who has segregated himself from all but a few of those surrounding him, and is deeply troubled by this. The alienation wrought by Caufield’s awkward ascension into adulthood is manifested in his fallacious attempts to casually interact with others. Because of their ages, Jerry and Holden feel threatened by the individuals whom they would normally associate themselves. This intimidation spurs the alienation and loneliness felt by Jerry Renault and Holden Caufield. Jerry Renault, an average teenager, has an issue with confidence that influences him to doubt himself, and thus alienate himself from his peers. Because Renault has low self-esteem and feels little influence from his classmates, he refuses to sell chocolates â€Å"like every other kid in†¦ school†(Cormier 66). He lacks the school spirit that others posses because he is excluded from them in his head. This reinforces Renault’s lack of influence felt as a result of others, and shows the fact that he is indeed alienated. In addition, after he refuses to sell the chocolates and is shunned by his classmates, â€Å"he [feels] invisible†(163). Jerry causes this himself, for his actions alone influence the entire student body to dissociate him from their ranks. Jerry who is suddenly forced to come to terms with the situation, instead, separates himself from his former peers even further. Also, even when the students realize that Renault is â€Å"some kind of rebel hero,† he refuses to respond to them and continues his self-imposed alienation (175). Jerry Renault, who at this point has lost all hope of being a normal student, continues his assault on all of that which he would hold dear. If it would not have been for his minuscule sense of self-esteem, he would not alienate himself from the rest of the student body. Jerry’s alienation from all the people that he would normally embrace has caused him mental and physical hardship concerning the interactions with others.

Indian Roller Essay

The Indian Roller is a stocky bird about 26–27 cm long and can only be confused within its range with the migratory European Roller. The breast is brownish and not blue as in the European Roller. The crown and vent are blue. The primaries are deep purplish blue with a band of pale blue. The tail is sky blue with a terminal band of Prussian blue and the central feathers are dull green. The neck and throat are purplish lilac with white shaft streaks. The bare patch around the eye is ochre in colour. The three forward toes are united at the base.[2] Rollers have a long and compressed bill with a curved upper edge and a hooked tip. The nostril is long and exposed and there are long rictal bristles at the base of the bill.[3][4] Three subspecies are usually recognized. The nominate form is found from West Asia (Iraq, Arabia) toBangladesh and north of the Vindhyas mountain ranges. The subspecies indicus is found in peninsularIndia and Sri Lanka. The southern form has a darker reddish collar on the hind neck which is missing in the nominate form. The race affinis of northeastern India and Southeast Asia (Thailand, Yunnan,Indochina) is sometimes considered a full species, but within the Indian region, it is seen to intergradewith benghalensis. The form affinis is darker, larger and has a purplish brown and unstreaked face and breast.[2] It has underwing coverts in a deeper shade of blue.[3][5] main Physical appearance : Indian Roller is also called Blue Jay. It is 13 inch long and is striking blue in colour. Indian Roller weighs around 80 -100 g. It’s eyes and bill are black. It has a large head and short neck. Its crown, lower wings and tail are blue green in colour. The throat and upper breast are purple in colour. The back and abdomen are gray in colour. Males and females are similar in appearance. Presence in India : Indian Roller is found in the foot hills of the Himalayas, Southern India and Western India. It can also be spotted in the Corbett National Park, Sultanpur Bird Sanctuary, Rajaji National Park, Muthanga Wildlife Sanctuary, Nagarhole National Park and Kanha National Park in India. Species : The other two species of Indian Roller include European Roller (Coracias garrulus), and Dollarbird (Eurystomus orientalis) Habitat : Indian Roller prefers open ground, cultivated fields, local parks and cities at lower elevation. Diet : Indian Roller is omnivorous. It mainly feeds on frogs. It also favours lizards, acorns, grasshoppers, crickets, Butterflies and moths. Reproduction : Incubation takes 18 – 20 days. It lays 4- 5 eggs in the month of March or April. . Males perform ornate sexual displays during the mating season. The eggs are white in colour. It lay eggs in hole in the trees. The Young are fledged between 17 -20 days. Both the males and females take care of the young ones. Conservation status : Indian Roller is considered as sacred among the Hindus. It has been given the status of State Bird of Karnataka in India. They are sometimes haunted for sports and food. Lifespan : The longevity of Indian Roller exceeds up to 17 years of age.

Attitudes Towards Technology in the Han and Roman Empires

Attitudes Towards Technology in the Han and Roman Empires DBQ 2 Technology is always changing. New ideas are being introduced, and innovations to current technologies are always taking place. Some may see changes in technology as a vital and helpful thing, while others may oppose. Upperclassmen’s attitudes toward technology, especially advancements within technology, in the Han Empire, were very approving and encouraging. In the Roman Empire, the majority of upperclassmen’s attitudes toward technology were very supportive, as long as the technology or advancement was invented by someone of a highly philosophical mind.Roman upperclassmen in general had positive attitudes towards technology, as well as innovations in technology. Some higher classmen, however, looked highly upon themselves, and felt like anything not originating from their minds or hands was below them. Some philosophers had the attitude that anything they did not invent was only mediocre and sufficient, i nstead of excellent and great. (Doc. 7) Along with that, some upper class political leaders believed that it was vulgar and degrading of any man to be employed in any field of labor. Doc. 5) I placed these documents in a group together because of the fact that both of the authors of the documents had extremely opinionated outlooks on technology formed by lower classmen. Both authors stated in their documents that anything created by a lower classman was only mediocre in comparison to improvements in technology created by a higher classman like a philosopher. Therefore, their attitudes toward technology was positive†¦ as long as it was created by a man higher up in society.In Document 7, an upper-class Roman philosopher and adviser to Emperor Nero named Seneca expresses that any tools created by men who are not philosophers are mediocre and insignificant. His point of view is that he feels that the minds that did create the current technological advances in tools were nimble and sharp, but not great nor elevated. His attitude towards these breakthroughs in technology are this way because of his role in society. He is a philosopher, so it his is of his role to think with an abstract mind, imagining things from an â€Å"outside of the box† type of erspective. Because philosophers are trained to think this way, they would be able to create tools and new innovations in technology that could completely change how technology was viewed, leading their empires to greater and greater heights. But because of the lack of training and experience in abstract thought, he felt that normal men would tend to come up with good tools that were well built and could assist them in their day-to-day lives, but nothing groundbreaking that could have everyone captivated and amazed like â€Å"great and elevated minds† like his could invent.While some Roman upper class members liked only the technology invented and improved by elevated minds, that wasn’t the cas e for all of Rome. A Roman political leader named Gaius Gracchus set up a new system of road building, paying equal attention to the functionality and the appearance of the roads. He helped travelers keep track of distance by measuring out every mile and placing a column there. As well as the columns, Gracchus placed large stones on either sides of the road at lesser intervals, so it would be easier for those who road horses to mount them. (Doc. 6) Another brilliant advancement in technology was the aqueducts.Six of the aqueducts flowed into covered containers. Then, the volume was measured by means of calibrated scales. The use of the water was not only used for what was needed, but the water was also utilized for pleasure purposes. (Doc. 8) I grouped these two documents together since they both displayed advancements in technology without being discriminatory against those who were in lower classes. Because they both show the advancements in technology, it is evident that the atti tude toward technology was extremely positive. (Doc. 7) members of the Han Empire accepted and embraced new technologies.In fact, many government officials often implemented new ideas in their societies. For example, Tu Shih, who was the governor of Nanyang, invented a water-powered blowing-engine for the casting of iron agricultural implements that allowed people to enjoy great benefit for little labor. Not only has his invention been widely used, but it has also been adopted and innovated by those who use it. (Doc. 4) Fuxi, though only a mythological emperor, was said to have invented the pestle and the mortar. Throughout the years, his invention was cleverly improved in such a way that the ending benefit was increased a hundredfold. (Doc. ) There were times, as well, when government officials wrote to local officials describing exactly what needed to be done to assist in current problems. Though the government officials came up with such an in-depth plan and strategy, the local o fficials ultimately made the final call, tailoring the governmental plan to fit the individuality of each town. (Doc. 1) I grouped these documents together because they all involve a leader inventing something, with lower classmen innovating the invention. This proves that the Han Empire had a positive attitude about technology, and were still completely open to the aspects of change and advancements.In Document 3, an upper-class Han philosopher named Huan Tan expresses, with great enthusiasm, his point of view of the evolution of the pestle and the mortar throughout the years. In the document, it goes in depth describing all of the innovations and advancements the pestle and the mortar have gone through. This exemplifies the fact that Huan Tan’s attitude towards innovations in technology was devoutly positive. In Document 3, Huan Tan conveys the story of how Fuxi, who, though mythological, was an emperor, created something, which was improved by regular commoners.This shows that unlike the Roman philosopher in Document 7, Huan Tan shows no discrimination against the lower classes. He does not feel that in order for truly excellent work, you must have a philosopher title. He understands that ordinary people can be the most brilliant at times, and finds the entire concept of advancement in technology astounding. An additional document I feel would be beneficial in helping to convey my thesis would be a journal entry from the point of view of a Han Peasant, depicting their attitude towards the new advancements in technology.This is needed because every document we were given was written from the perspective of an upperclassmen. In order to more accurately answer the question, I feel like we should have an understanding of every socioeconomic class. I also think that in order to more efficiently analyze Document 2, we need a comparison with the journal entry from a Han Peasant. Because Document 2 talks about how individual family’s tools were better than the government-made ones were, I think that a journal entry explaining their thoughts on family-made tools versus the government-made tools would help give a better understanding of the document.

Free Essays on Parents Of A Virtual World

Being a parent has never been regarded as an easy task. In today’s world parents must protect their children from many dangers. It certainly doesn’t help that it is becoming more and more common for both parents to work full time, and thus have less time to protect their kids from these dangers. Video games are the fastest growing form of media today. Kids have been enjoying these games for more than two decades now. Video games may seem harmless enough, but parents should know and understand the effects that a video game can have on their children. It is the job of parents to decide what types of video games their children play, and how much time they should be allowed to play. As with just about everything today, video games have both positive and negative effects on those who play them. It is important to stress, however, that almost everything is circumstantial and is not necessarily applicable in all cases. When children are very young, they are still learning about reality and fantasy; distinguishing between the two can prove both difficult and harmful. Violent video games are actively marketed to all age groups. The companies of course want to sell as many copies of each game as possible; and, as long as parents are purchasing these games for their kids, companies will continue to market the games to younger audiences. To add to this problem, retailers are not required to sell games only to those who meet the recommended age group. A child can walk into a store and buy any game he desires so long as he has the money to pay for it. There is one danger which has been becoming more and more frequent in teenage gamers today - addiction. Online games are all the rage today. Many teens use these games to create a new identity, allowing them to escape from the pressures of the everyday stresses of being a teenager. Two types of online games have been said to be addicting – role playing games and first person shoot... Free Essays on Parents Of A Virtual World Free Essays on Parents Of A Virtual World Being a parent has never been regarded as an easy task. In today’s world parents must protect their children from many dangers. It certainly doesn’t help that it is becoming more and more common for both parents to work full time, and thus have less time to protect their kids from these dangers. Video games are the fastest growing form of media today. Kids have been enjoying these games for more than two decades now. Video games may seem harmless enough, but parents should know and understand the effects that a video game can have on their children. It is the job of parents to decide what types of video games their children play, and how much time they should be allowed to play. As with just about everything today, video games have both positive and negative effects on those who play them. It is important to stress, however, that almost everything is circumstantial and is not necessarily applicable in all cases. When children are very young, they are still learning about reality and fantasy; distinguishing between the two can prove both difficult and harmful. Violent video games are actively marketed to all age groups. The companies of course want to sell as many copies of each game as possible; and, as long as parents are purchasing these games for their kids, companies will continue to market the games to younger audiences. To add to this problem, retailers are not required to sell games only to those who meet the recommended age group. A child can walk into a store and buy any game he desires so long as he has the money to pay for it. There is one danger which has been becoming more and more frequent in teenage gamers today - addiction. Online games are all the rage today. Many teens use these games to create a new identity, allowing them to escape from the pressures of the everyday stresses of being a teenager. Two types of online games have been said to be addicting – role playing games and first person shoot...

The Hanging Gardens of Babylon

The Hanging Gardens of Babylon According to legend, the Hanging Gardens of Babylon, considered one  of the  seven Ancient Wonders of the  World,  were built in the 6th century BCE by King Nebuchadnezzar II for his homesick wife, Amytis. As a Persian princess, Amytis missed the wooded mountains of her youth and thus Nebuchadnezzar built her an oasis in the desert, a building covered with exotic trees and plants,  tiered so  that it  resembled a mountain. The only problem is that archaeologists are not sure that the Hanging Gardens ever really existed. Nebuchadnezzar II and Babylon The city of Babylon was founded around 2300 BCE, or even earlier,  near the  Euphrates River just south of the modern city of Baghdad in  Iraq. Since it was located in the desert, it was built almost entirely out of mud-dried bricks. Since bricks are so easily broken, the city was destroyed a number of times in its history. In the 7th century BCE, Babylonians revolted against their Assyrian ruler. In an attempt to make an example of them, Assyrian King Sennacherib  razed the city of Babylon, completely destroying it.  Eight years later, King Sennacherib was assassinated by his three sons. Interestingly,  one of these sons ordered the reconstruction of Babylon. It wasnt long before Babylon was  once again flourishing and known as a center of learning and culture. It was Nebuchadnezzars father, King Nabopolassar, that liberated Babylon from Assyrian rule. When Nebuchadnezzar II became king in 605 BCE, he was handed a healthy realm, but he wanted more. Nebuchadnezzar  wanted to expand his kingdom in order to make it one of the most powerful city-states of the time. He fought  the Egyptians and the Assyrians and won. He also made  an alliance with the king of Media by marrying his daughter. With these conquests came the spoils of war to which Nebuchadnezzar, during the course of  his 43-year reign,  used to enhance the city of Babylon. He built an enormous ziggurat, the temple of Marduk (Marduk was Babylons patron god). He also built a massive wall around the city, said to be 80 feet thick, wide enough for four-horse chariots to race on. These walls were so large and grand, especially the Ishtar Gate,  that they too were considered one of the Seven Ancient Wonders of the World until they were bumped off the list by the Lighthouse in Alexandria. Despite these other awesome creations, it was the Hanging Gardens that captured  peoples imagination and remained one of the Wonders of the Ancient World. What Did the Hanging Gardens of Babylon Look Like? It may seem surprising how little we know about the Hanging Gardens of Babylon. First, we dont know exactly where it was located. It is said to have been placed close to the Euphrates River for access to water and yet no archeological evidence has been found to prove its exact location. It  remains the only Ancient Wonder whose location has not yet  been found. According to legend, King Nebuchadnezzar II built the Hanging Gardens for his wife Amytis, who missed the cool temperatures, mountainous terrain,  and  beautiful scenery of her homeland in Persia. In comparison, her hot, flat, and dusty new home of Babylon must have seemed completely drab. It is believed that the Hanging Gardens was a tall building, built upon stone (extremely rare for the area), that in some way resembled a mountain, perhaps by having multiple terraces. Located on top of and overhanging the walls (hence the term hanging gardens) were numerous and varied plants and trees. Keeping these exotic plants alive in a desert took a massive amount of water. Thus,  it is said, some sort of engine pumped water up through the building from either a well located below or directly from the river. Amytis could then walk through the rooms of the building, being cooled by the shade as well as the water-tinged air. Didthe Hanging Gardens Ever Really Exist? There is still much debate about the existence of the Hanging Gardens. The Hanging Gardens seem magical in a way, too amazing to have been real. Yet, so many of the other seemingly-unreal structures of Babylon  have been found by archaeologists and proven  to  have really existed. Yet the Hanging Gardens remains aloof. Some archaeologists believe that remains of the ancient structure have been found in the ruins of Babylon. The problem is that these remains are not near the Euphrates River as some descriptions have specified. Also, there is no mention of the Hanging Gardens in any contemporary Babylonian writings. This leads some to believe that the Hanging Gardens were a myth, described only by Greek writers after the fall of Babylon. A new theory, proposed by Dr. Stephanie Dalley of Oxford University, states that there was a mistake made in the past and that the Hanging Gardens were not located in Babylon; instead, they were located in the northern Assyrian city of Ninevah and were built by King Sennacherib. The confusion could have been caused because Ninevah was, at one time,  known as New Babylon. Unfortunately, the ancient ruins of Ninevah are located in a contested and thus dangerous part of Iraq and thus, at least for now, excavations are impossible to conduct. Perhaps one day, we will know the truth about the Hanging Gardens of Babylon.

MARKETING ESSENTIALS MARKETING PLAN FOR PIZZA HUT Essay

MARKETING ESSENTIALS MARKETING PLAN FOR PIZZA HUT - Essay Example 3.1 Market Share 05 3.2 Market Growth Chart 07 4. Market Analysis 08 4.1 Target Market Research 08 4.2 PEST Analysis 09 4.2.1 Political Factors 09 4.2.2 Economic Factors 09 4.2.3 Social and Cultural Factors 09 4.2.4 Technological Factors 10 4.2.5 Legal Factors 10 4.2.6 Environmental Factors 10 5. Market Competitors 10 5.1 Micro Environment 10 5.1.1 Competitors 10 5.1.2 Customers 11 5.1.3 Distribution Channels 12 5.1.4 Suppliers 12 5.2 SWOT Analysis 12 5.2.1 Strengths 12 5.2.2 Weaknesses 12 5.2.3 Opportunities 13 5.2.4 Threats 13 6. New Product 13 6.1 Product 14 6.2 Price 14 6.3 Promotion 15 6.4 Distribution 15 7. Future Marketing Strategies 15 7.1 SMART Analysis 15 7.2 Marketing Opportunities 15 7.3 Market Future: Acquisitions 16 7.4 New Technology and Expertise 17 8. Financial Forecast 17 8.1 First Year Cash Flow Forecast (â‚ ¤) 18 8.2 First Year Months Balance Sheet (Amount in â‚ ¤) 20 8.3 Three Years Projected Profit and Loss Statements 21 Conclusion 22 Bibliography 23 Introduction Pizza Hut is the world’s leading pizza chain presently operating approximately at 13,000 locations in more than 90 countries. Pizza Hut offers a variety of pizza items to its customers which include its flagship Pan Pizza, as well as Thin n' Crispy, Stuffed Crust, Hand Tossed, and Sicilian. Beside these items, the chain also offers salads, pasta, and sandwiches. 1. Current Position 1.1 Short History It was 1958, when two brothers Dan and Frank Camey established the Pizza Hut in Kansas. After passing several phases, today the chain is one of the well established pizza chains of the world. 1.2 Growth Overview In 1958, only two brothers started the business but today the chain has links to more than 90 countries across the world with more than 30,000 employees are working day and night (http://finance.yahoo.com/). Today it has the potential to entertain more than 171,000 customers by serving 97,000 pizzas per day in the United Kingdom alone. 1.3 Financial Overview Pizza Hut is one of the largest pizza chains. In 2007, it sold 35.4 million pizzas in the UK. During 2010, among other companies of Yum, Pizza Hut went from worst to first in its value ratings (Yum Annual Report, 2010). 2. Mission Statement We take pride in making a perfect pizza and providing courteous and helpful service on time all the time. Every customer says, "I'll be back!†. Pizza hut is an employer that offers its services to the team members for growth and rewarding career in a friendly and wo rking environment. 2.1 P.E.A.R.L.S Passion for excellence in doing everything Execute with positive energy and urgency Accountable for growth in customer satisfaction and profitability Recognize the achievement of others and have fun doing it Listen and more importantly respond to the voice of customer 3. Market Share Information 3.1 Market Share The pizza huts and restaurants provide several various sectors of the food including different types of pizzas like chicken pizza and beef pizza. Some pizza huts also offer snacks, chips, and burger related items along with beverages. Pizza Hut and Domino are the most dominant companies in UK. It has been observed that generally three types of orders are placed in pizza hut. These orders are placed with respect to nature of group and family. The figure shown as Appendix-I indicates that lunch and dinner items are having a larger share of the market as 29% of the fast food industry consists of it. Snack items and related beverages contribute 22 and 21% respectively while hot coffees, breakfast items, and side dishes have a combine share of 28% (Menu Composition Analysis, 2010). Global financial market share of leading companies is shown on the next page. Pizza Hut, Domino, Papa John’s, and Little Caesars are the leading pizza companies of the world. The chart given as Appendix-I

Land law Assignment Example | Topics and Well Written Essays - 2500 words

Land law - Assignment Example This portrays the intention of the parties at the time of the grant and, therefore, what will amount to deviation from grant. The case of Petra Investments v Jeffrey Rogers illustrates these principles. 2 The landlord of a shopping centre was entitled to rebuild or change the centre in any manner, and to utilize or lease the centre for any use. This was so, even if the access of light or air was tampered with, or other rights given to the tenant were reduced or prejudiced. The High Court noted obiter dicta that probably, the landlord was obliged not to change the common parts of the centre to reduce its quality as a shopping centre. In part, this was because of pre-lease representations by the landlord to the tenant.3 In Saeed v Plustrade Ltd, 4 the tenants of the flat were entitled (in common with other tenants) to park on the forecourt. The lease reserved to the landlord a right to change the block of flats and to build on the adjacent land, even if the access of light or air was reduced. The landlord took the forecourt parking spaces out of commission for three years, even as neighboring land was being developed and projected to reduce the number of spaces from 12 or 13 to four. The landlord (Kevin) reserved rights by confirming that it was his duty to develop the road accessing the four houses. The contract expressly limited the use of the houses to the place of residence. The owners were at no circumstances allowed to use the houses for business purpose. These redevelopment clauses are common in leases. The provisions of the lease may mean that Cara may not be able to claim from Kelvin for interfering with the easement that was granted by the lease. However, the rights of Cara are reserved and they cannot permit the total destruction of the easement. This is illustrated in the case of Petra Investments v Jeffrey Rogers,5 where the landlord of a shopping centre was entitled to